Scooter Braun, the American manager behind Justin Bieber, Ariana Grande and Psy, has teamed up with UK advertising agency BBH to launch The Creative Studio, a joint venture which will see the LA based company producing film, broadcast and video content.

Braun commented 'I've built my career and company through recognising talent and sharing that talent with the world. Having worked with BBH on numerous successful projects, I realised they are some of the most talented creatives and strategists I've ever met'.